About

We are here to modernise the way you develop product. Resourced is built for the teams who turn an idea into a thing you can hold: apparel, footwear, eyewear, objects and interiors. We come from that work ourselves, which is why the platform is shaped the way it is.

What we are for

Product development is the part of a brand that everything else waits on. It decides what gets made, when it lands and what it costs. In most growing brands it is run on spreadsheets, shared drives and a mail thread nobody can find, and that is not a discipline problem. It is what happens when the work outgrows the tools it started in.

One flow, not eleven files

Resourced puts everyone who touches a product on the same article: the designer, the developer, the technologist, the buyer, the sourcing manager and the supplier. One record from the first idea to the box on the dock, so a change reaches everybody it should and nobody has to ask which version is current.

Best practice, built in

We are opinionated on purpose. How an article is numbered, how a colour is approved, how a sample round is closed: these are settled questions with better and worse answers, and a system that stays neutral on them leaves every brand to learn them again the hard way. What we learn from the teams we work with goes back into the product rather than into a training deck.

Our commitment

Transparency across production is worth more than any single feature we could ship. We are building toward manufacturing that is economically and environmentally sustainable, on equitable terms for the people and the factories doing the work. It is why a supplier is a participant in Resourced rather than a field in it.

Where we are

Resourced AB is a Swedish company, and the platform is built and run from Sweden. The brands on it are not: they work with suppliers across Europe and Asia, and the system is built for that spread rather than for one timezone.

The people building it.

Twelve of us, between the platform, the sourcing floor and the brands running on it.

  • Elias Gröndal Founder & CEO
  • Jonathan Hirschfeld Chief Commercial Officer
  • Felicia Ringblom Tech Team-Lead
  • Adrien Forray Head of PaaS / Product Innovation
  • Daniel Winckler Senior Back-end Developer
  • Simon Johansson Full Stack Developer
  • Martin Eriksson Full Stack Developer
  • Jacob Full Stack Developer
  • Mathilda Munck Customer Success Manager
  • Jackson Rapley Customer Success
  • Santiago Iñiguez Mallol PaaS Field Expert
  • Armindo Lobo PaaS Field Expert

See it on a real season. A live walk through the product on a worked season, with your own way of working in mind.

  • One article end to end: colourways, components, suppliers, costs.
  • The board, the tech pack and the BOM on that one style.
  • What moving your current season across would take.

Book a demo

30 minutes, no deck.