Elias Gröndal Founder & CEO of Resourced, and the author of its best-practice pieces.

Who

Elias founded Resourced and runs it as CEO. Resourced is a Swedish company building the product lifecycle management platform for brands that develop physical product: apparel, footwear, eyewear, objects and interiors. The people building it come from that work themselves, and the platform is opinionated for the same reason: how an article is numbered, how a colour is approved, how a sample round is closed are settled questions with better and worse answers.

What he writes about

The decisions a brand gets right once and never has to revisit. Each piece comes out of the same conversations, had with the teams onboarding onto Resourced, and the answers in them are the ones built into the product.

• Article numbers that lastWhy a rolling number beats a coded one.
• Building a hierarchy that scalesHow to set it up and what to consider.

Reach him

Through Resourced on LinkedIn, or book a walk through the product and he or someone on the team will take it.